The business plan
that speaks to investors.
And to the CEO.
Advimotion builds your operational business plan: complete financial model, 5-year forecast, investor pitch deck. AI-assisted modeling to save 40% of the time without compromising on rigor.
| Y1 | Y2 | Y3 | Y4 | Y5 | |
|---|---|---|---|---|---|
| Revenue | 1.2M | 3.1M | 6.8M | 12.4M | 20.1M |
| – COGS | –360 | –930 | –2.0M | –3.7M | –6.0M |
| Gross margin | 70% | 70% | 70% | 70% | 70% |
| – OpEx | –1.4M | –2.8M | –4.5M | –7.0M | –10.5M |
| EBITDA | –560k | –630k | 300k | 1.7M | 3.6M |
| Cash runway | 14m | 18m | + | + | + |
| Headcount | 12 | 22 | 38 | 58 | 82 |
A BP isn’t a document.
It’s a steering tool.
Raise funds
Convince VCs, business angels, public banks (Bpifrance) or commercial banks. A solid BP is the entry ticket.
Anticipate
Cash burn, hiring, commercial assumptions. See 5 years ahead, not 5 months.
Steer
Compare actuals to forecast every month. Spot variances. Adjust fast.
Align the team
A shared BP means a team that knows where it’s going and how success is measured.
What we deliver.
Complete financial model
P&L, cash flow, balance sheet, scenarios (base / optimistic / conservative). One master Excel file, fully parameterizable, built to steer continuously.
- Monthly P&L over 5 years
- Cash flow + working capital requirement
- 3 parameterizable scenarios
- SaaS / e-commerce / B2B / B2C KPIs depending on your model
Investor pitch deck
The deck that distills your story in 12-18 slides. Direct, readable, answers the 10 questions every VC asks.
- Problem / Solution / Market
- Traction & KPIs
- Business model & unit economics
- Use of proceeds & ask
Executive summary
The 2-pager that opens doors. To send pre-pitch, to an investor in your network, to a banker.
Strategic memo
The written narrative that backs the numbers: market thesis, go-to-market, argued commercial assumptions, identified risks.
A BP in 3 to 6 weeks.
Strategic scoping
Workshops with you: market, positioning, commercial assumptions, business model.
Modeling
Building the financial model. Iterations on assumptions. Validation of the numbers.
Pitch deck
Storytelling, slide design, executive summary, strategic memo.
Pitch coaching
Investor Q&A prep, simulations, final adjustments. You’re ready.
Three formats, by stage.
BP Startup
- 3-year financial model
- 12-slide pitch deck
- Executive summary
- Unlimited iterations
BP Scale-up
- Monthly 5-year financial model
- 3 parameterizable scenarios
- 15-18 slide pitch deck
- Strategic memo
- Pitch coaching (3 sessions)
BP Transaction
- Multi-method valuation model
- IM (Information Memorandum)
- Vendor DD-ready
- Investment banker coordination
They trust us
“The Advimotion team built a precise financial forecast for a complex business model, as well as an effective reporting tool to communicate with my investors.”
Your questions.
A business plan translates your strategy into numbers. It helps convince investors, request a loan, anticipate financing needs, make informed operational decisions and align your teams. It’s also an internal steering tool to compare actuals to forecast every month.
An investor-ready BP covers four blocks: (1) a 1 to 2-page executive summary, (2) a market study with competitive analysis, (3) an action plan (go-to-market, milestones, commercial assumptions), (4) the financial section (forecast P&L, cash budget, financing plan, scenarios). Every number must trace back to a written assumption.
We structure each BP around 7 axes: (1) activity, (2) market and competition, (3) action plan, (4) human resources, (5) legal framework, (6) financial forecast, (7) risk analysis. Upstream, we run an in-depth market study and competitive analysis to ground assumptions in reality.
(1) Unprofessional writing: typos, mishandled jargon. Disqualifying. (2) Information overload: 60 pages dilute the message, 20 to 30 are enough. (3) Excess visuals with no analytical value. (4) Weak executive summary: that’s the only page many investors will read. (5) Unrealistic assumptions: a VC spots an unsupported hockey stick in 30 seconds.
Plan on 3 to 6 weeks for a complete BP (model, 5-year forecast, pitch deck). AI-assisted modeling lets us save 40% of time vs a traditional firm.
It’s a custom quote. Pricing depends on stage (pre-seed, Series A, M&A), business model complexity, scope of deliverables and timeline. Quote within 48h after the scoping call. The BP is included in our CFO levels 2 and 3 engagements.
A complete Excel model (P&L, cash flow, scenarios), a 5-year forecast, a 12 to 18-slide pitch deck, and an executive summary.
AI accelerates three steps: (1) generating scenarios from assumptions, (2) benchmarking sector KPIs, (3) drafting the narrative. Everything is human-validated. More details on our AI stack page.
Yes. Our BPs are calibrated to fund standards (Series A and beyond). If you launch a fundraise next, we can transition to Transaction Services mode without disruption.
Ready to put numbers on the table?
30 minutes by video call with Johan to scope your need and price the engagement. Quote within 48h after the call.