From strategy
to closing.
Your strategic operations.
Advimotion supports entrepreneurs, leaders and funds through their critical development phases: fundraising (dilutive), business sale, acquisition, due diligence and innovation financing (non-dilutive). Senior expertise augmented by AI to analyze faster, negotiate sharper, close more reliably.
Our strategic operations.
Pre-seed → Series C
From business plan to term sheet
Financing strategy, business plan, dataroom, VC targeting, pitch, negotiation, closing.
- Business plan
- Investor pitch deck
- Smart dataroom
- VC targeting across 1,200+ funds
- Term sheet & closing
Sale & Acquisition
From idea to closing
Sale (sell-side), acquisition (buy-side), build-up. From strategy to final negotiation.
- Sale preparation
- Buyer identification
- Multi-method valuation
- Negotiation & SPA support
- Closing & post-deal follow-up
Financial DD
AI-accelerated
Vendor due diligence or buy-side DD. AI document analysis to reveal the real signals.
- Full financial DD
- AI document analysis
- Quality of Earnings
- Normalized working capital
- Delivery in 2-3 weeks
Non-dilutive
Raise without diluting
Grants, repayable advances, Bpifrance seed loans, bank financing. To fund R&D, working capital, capex.
- French Tech Grant
- Bpifrance repayable advances
- Seed loans
- Regional grants & PIA
- CII (Innovation Tax Credit)
A fundraise in 4 phases.
Average timeline: 4 to 9 months from kick-off to closing, depending on stage and market conditions.
Scoping & BP
Audit, business plan modeled with AI scenarios, financing strategy (amount, valuation, dilution).
Dataroom & pitch
Building the smart dataroom, investor pitch deck, executive summary.
Targeting & roadshow
Mapping the 1,200+ funds, introductions, roadshow, investor pipeline management.
Term sheet & closing
Term negotiation, investor-side due diligence, signing & closing.
M&A: the method in 5 steps.
A sale or acquisition has to be prepared. Our role: protect your interests at every stage, from strategic analysis to actual payment. Sell-side as well as buy-side.
Preparation
Sale: company analysis, multi-method valuation, market-aligned range. Acquisition: strategic criteria (activity, revenue, profitability, scope, geography).
Search
List of targets or buyers built together. Contact via teaser and one-pager. NDA systematic before any access to sensitive data.
Negotiations
Organizing discussions, managing competing offers to secure the best terms, drafting the LOI (Letter of Intent).
Due diligence
In-depth audit on the buyer side. Our AI scans 1,000 pages of dataroom in 4 minutes to reveal weak signals: off-balance-sheet commitments, sensitive clauses, dependencies.
Closing
Final negotiations, drafting and signing of agreements (SPA, representations & warranties), actual payment. Coordination with legal counsel.
To sell, to buy,
or to get audited.
Financial due diligence is the most critical step of a transaction. It determines the final valuation, the warranties required, sometimes the closing itself. Our approach combines senior expertise (reading the books, EBITDA normalization, working capital, off-balance-sheet commitments) and AI document analysis (scanning a complete dataroom in minutes) to deliver a report in 2 to 3 weeks.
- Vendor DD: prepare the sale by anticipating buyers’ questions.
- Buy-side DD: secure an acquisition, identify financial and operational risks.
- Quality of Earnings: EBITDA normalization to ground valuation in recurring earnings.
- Normalized working capital: avoid unfavorable price adjustments at closing.
Finance without diluting your capital.
Non-dilutive financing lets you fund your R&D, growth working capital and investments without giving up shares. Often as a complement to an equity round (valuation is rarely enough to fund everything), sometimes as a full alternative. Our role: know the criteria of public institutions and banks to maximize your chances of obtaining funding.
Public aid
- French Tech Grant & French Tech Émergence
- Regional TP’UP / PM’UP programs
- PIA (Future Investment Program)
- City of Paris & regional grants
- CII (Innovation Tax Credit)
Bpifrance & regions
- Bpifrance repayable advances
- Bpifrance Seed Loan
- Investment Seed Loan
- Bpifrance bank guarantees
- Regional & sector loans
Single-bank or pool
- Growth working capital & cash
- Tangible & intangible investment
- BPI guarantee to minimize risk
- Single-bank or pool financing
- Term negotiation (rates, collateral)
Often a mix of dilutive + non-dilutive is the right strategy. The equity round funds the runway and commercial risk. Non-dilutive funding covers R&D, capex and working capital. Strategy scoped during the free diagnostic: we look at your stage, your sector, your assets, and we size the accessible instruments.
Successful fundraises & sales.
Thanks to Advimotion’s team for their expertise and support throughout this long fundraising process. It wouldn’t have been possible otherwise.
I sold my company thanks to Advimotion’s support. The team was always available, responsive, and professional. They were able to be educational on technical points, I highly recommend them.
Our edge on operations.
10+ operations
Fundraises, sales and acquisitions led since 2018. All sectors.
1,200+ funds mapped
VCs, business angels, family offices, sector funds — France and international.
Paris, London, Luxembourg
M&A and finance experience across the 3 markets. Access to cross-border deal flow.
Your questions.
4 phases: (1) scoping and business plan, (2) dataroom and pitch deck, (3) targeting and roadshow with investors, (4) negotiation, term sheet and legal closing with shareholders’ agreement. Average timeline 4 to 9 months depending on stage and market conditions (preparation 1-2 months, roadshow 3-6 months, negotiation and legal 3-5 months).
From pre-seed to Series C. Typical tickets from €500K to €25M. Criteria: tech / digital startup or SME with minimum traction (recurring revenue, growth). All sectors: SaaS, FinTech, HealthTech, FoodTech, GreenTech, marketplace, services. Possible structures: traditional capital increase, BSA Air, mix of instruments.
A fundraise is a marathon, not a sprint. It’s also a full-time job for 6 to 9 months. The leader has to keep running the business. An advisor brings (1) the financial and legal expertise needed at each step (LOI, valuation, shareholders’ agreement), (2) a network of targeted investors (1,200+ funds mapped), (3) a mental load taken off your shoulders so you can focus on operations.
Dilutive: equity fundraise (VCs, business angels, family offices). You give up shares for cash. Non-dilutive: grants, repayable advances, seed loans, bank financing. You keep 100% control. The two often combine: equity funds the commercial risk, non-dilutive funds R&D and capex.
Three families: (1) grants (French Tech Grant, regional TP’UP / PM’UP, PIA, City of Paris, CII), (2) advances and seed loans (Bpifrance Repayable Advances, Seed Loan, Investment Seed Loan), (3) bank financing (single-bank or pool, BPI guarantee). Our role: master each instrument’s criteria to maximize your chances and negotiate the best terms. Often decisive to fund an MVP before the first equity round.
5 steps. (1) Preparation: company analysis, multi-method valuation, market-aligned range (sell-side) or definition of strategic criteria (buy-side: activity, revenue, profitability, scope, geography). (2) Counterparty search: list of buyers or targets built together, contact via teaser and one-pager. (3) Negotiations: organizing discussions, managing competing offers to secure the best terms, drafting the LOI (Letter of Intent). (4) Due diligence: support during the in-depth audit, accelerated by our AI. (5) Closing: final negotiations through to signing the agreements and effective payment.
Yes, on M&A operations and some fundraises. Standard combination: scoping fee + monthly retainer + success fee at closing (% of the amount raised for fundraises, % of the sale price for sales). Custom terms depending on the operation.
No one can guarantee a fundraise or a sale. What we do guarantee: a structured process, a top-tier presentation, and access to the right people. If we don’t believe in it for you, we’ll tell you before we start.
An operation on the horizon?
30 minutes confidential video call with Johan. NDA possible before the call. You leave with frank feedback on feasibility and strategy.